When a brand like Walkers launch a new product they don't do it in half measures. The Walkers Deep Ridged range was no exception it was epic.
Our task was to take the launch on the road to 23 universities across the UK, with locally sourced Brand Engagement teams supporting the execution of the activity.
The mechanic was simple to get as much of the product in peoples hands as possible, through distributing packets of Walkers Deep Ridged crisps, as well as a competition to drive engagement.
Our teams not only sampled the product, but encouraged and enabled the participants to take part in 'The Deep Ridged Helicopter Challenge' by demonstrating their flying skills of a remote control helicopter, with a daily winner taking away the helicopter they had flown.