One of the great attractions to an out-of-town retailer is their great value on fuel, which is sometimes enough on it's own to draw customers to the store. So what does a retailer do when they need to close them for a refresh? Tesco make the 'thank you' for shopping with them even bigger!
How? Well they give you a free American style car wash when you fill up at the pump, thereby making your visit so special you remember to call again when the refresh is done.
Our sparkling experiential teams of 12 Brand Ambassadors worked 12 hour shifts to give nationwide Tesco customers a brilliant finsh to their cars when they called in to designated Tesco filling stations all free of charge.
The brief was simple give all Tesco filling stations a sparkling 'Thank You' to remember, and that is just what