It's not often that when a client asks you to 'get on your bike' it puts a smile on your face, but when we were asked to help with a nationwide sampling campaign for Starbucks using specially designed Vendor Bikes we were delighted.

 

The experiential activity was to sample the Starbucks Ready to Drink Discoveries range, encouraging consumers to try the new Skinny Latte flavour. Driving awareness and purchase of the Frapuccino range via coupons to be redeemed in local retailers and supermarkets.

 

The activity ran for eight weeks with three bike teams and seven staff in each location; London; Manchester and Leeds.

 

Promo UK Ltd. were responsible for; sourcing and managing the city centre locations; nationwide logistics and distribution of the chilled stock; and sourcing and managing the brand engagement teams.

 

The activty was a huge success distributing over 3,000 samples per day in London, and over 2,000 samples per day in Manchester and the same in Leeds.