Live events don't come much bigger than The Clothes Show Live, and Starbucks wanted a campaign to pair with a high profile consumer fashion event like this.
The core aim was to promote the Starbucks Discoveries range, only this time focusing on the famous seasonal limited edition Red Cup 'White Chocolate Mocha'.
The activity was set in a winter park scene complete with a winter log cabin serving point, that provided a sanctuary of relaxation within the busy show environment.
Alongside this wonderful winter sampling activity, was a consumer competition allowing participating customers a chance to anything from delicious Christmas candy canes to fantastic seasonal Starbucks goodie pack.
The campaign ran for four days over The Clothes Show Live and was an instant seasonal smash.