Life's a beach! Well it certainly is with Starbucks new Frappuccino 'Cookies & Cream' flavour!
This was our second campaign with Starbucks famous vendor bikes, this time taking the bikes and our experiential teams to nationwide beach locations, targeting students and young professionals with this great new flavour of Frappuccino.
Being the start of the summer season, the Starbucks chilled coffee range was perfectly suited to this type of activity and drew the crowds in coastal locations from Devon to Abersoch.
Promo UK Ltd. were responsible for; sourcing and managing the events at the beach locations; nationwide logistics and distribution of the chilled stock; and sourcing and managing the brand engagement teams.
The activity involved distribution of the product with a coupon driving them to retail to purchase the product. The campaign exceeded expectations in distributing in excess of 12,000 units of product over eight live days.