Marston's Pedigree has a long and proud association with cricket so we were delighted when we were asked to become a part of this great institution.
Our team of Marstons maidens were selected for the live matches over the 2014 season to promote Pedigree by handing out game cards and capturing consumer data.
Our girls were encouraging customers to fill complete a 'fill in to win' competition form, to be entered into a prize draw to win a signed England cricket bat, and asking customers to complete a tie-breaker telling us how they ‘Live a Life of Pedigree'
The experiential teams were also given a camera to capture pictures at each event. The pictures of our Marston's Maidens were posted on the Marston's Pedigree website to encourage consumer traffic to the website to continue the brand experience after the event.