Driving brand engagement does not always mean only promoting the product to consumers.
Sometimes we need to engage the retailers as well to inspire them to advocate the product to their customers. This is exactly what our experiential teams were tasked to do with Lucozade Cloudy Lemonade.
Our brand engagement teams arrived at retail head offices up and down the country handing out complimentary bottles of Lucozade Cloudy Lemonade to members of staff at the key retail sites.
The activity was complimented with an interactive Buzz wire game with all participants winning a prize, and the fastest to complete the challenge winning £20 in cash.