Frijj is one of the favourites when it comes to milk shakes in the chiller aisles in the nations retailers. So when they needed to launch their new coffee flavour it was our privilege to be a part of the team that brought this great product to market.
100 staff were selected to work over a promotional weekend at ASDA stores nationwide.
Young student age staff were engaging with shoppers and encouraging them to sample the new flavours in the Frijj coffee range and introducing them to this great new range of products.
The activity ran in conjunction with a price promotion in the store enabling the customers to sample the product with our brand engagement team and then go on and by the product at half price in the store.