Joint brand ventures do not come much bigger than this 'Doritos' and 'Pepsi'. Our task was to bring the hugely successful 'Mexyourselfie' campaign to students at unversities throughout the nation.
Over the course of the activity we visited a total of 30 different universities from September to November in 2014. The activity involved delivering an engaging brand experience that was amplified through the target audiences social media channels.
Our brand ambassadors encouraged students to use the unique 'Marioke', to create and perform as their own Mexican mariachi band the performance being captured and shared via they social media channels. A daily prize being awarded to the best band and performance.
Everyone taking part received a pack of Doritos and a bottle of Pepsi, as well as a chance to win a performance from Doritos own mariachi band at their university.