BMW wanted to raise brand awareness and consumer engagement, so the ultimate driving machine needed the ultimate promotion team.


So for this fantastic opportunity, we supplied 50 trained staff to provide a hands on experience to 'see, touch and feel' BMW Formula 1 at the Pit Lane Park.


Pit Lane Park provided a reproduction of a real F1 pit lane. Provided a unique and interactive adventure world where fans can experience the real F1.


Our staff had to host a training centre, fuel stop challenge, F1 lab, Grand Stand, Driving Experience, Photo Shop and Aerodynamics & computing.


This experience took place at the Trafford Centre, Manchester and over the four day event saw 30,000 people visit the Pit Lane Park and experience BMW Formula 1 and the ultimate driving machine.