Bisto, as one of the nations most cherished brands, has been bringing families together over the dinner table for generations. However the challenges for families to come together over the dinner table have become increasingly harder with pressures of modern family life.
So Bisto created their Simply Casserole range, quick simple recipe pastes that create delicious one-pot meals. Our task was to bring these wonderful tasty recipes to life and put them in the hands of the consumers so that they could experience the great taste of the product.
Promo UK Ltd. was responsible for sourcing booking and managing the retailer sites, supplying a brand engagement team of a touring professional chef - who demonstrated the product live to consumers, and a team of local Brand Ambassadors to deliver this great tasting product into the consumers hands.
The campaign was a huge success with daily sample figures in excess of 1200 sample pots per day, per team.