Cravendale briefed us to promote a totally innovative milk product to a predominantly female audience, 25 - 30 years old and undetermined demographic.

To meet this brief we held a casting to recruit 'fresh faced' girls with relevant FMCG experience. Health and hygiene certificates also had to be obtained to comply with strict regulations.

Our brand ambassadors were also trained to explain the benefits of Cravendale versus other milks.

Over a 10 week period our expert staff ensured 10,000 units were sampled.